WORK / PROJECTS

Work and projects

My work spans commerce, cross-border systems, and AI products, with a current focus on enterprise GEO.

2026 — NOW

Xifengzhu Personal Site

Publishing ongoing notes on AI / GEO product decisions, how the work is built, and what the tests show.

Multi-brand commerce and WeChat ecosystem

Mead Johnson multi-brand commerce solution

Contributing to the long-term development of shared commerce capabilities across Mead Johnson's official WeChat store, member benefits store, and Hong Kong store, spanning mini programs, admin operations, membership and promotions, distribution, dealer fulfillment, and cross-border integrations.

Selected products

Spanning GEO, AI-ready websites, cross-border commerce, and vehicle exports.